Case Overview
- Company: Leasity
- Headquarters: Chile
- Partner: Interfell
- Industry: PropTech / Real Estate Technology
- Objective: Digitalize property management processes and scale its real estate software across Latin America.
- Key Challenge: Hiring qualified IT talent quickly in a competitive market while ensuring strong technical skills, remote work experience, and cultural fit.
- Solution: Remote staffing support from Interfell to recruit specialized IT talent, strengthen Leasity’s front-end development capabilities, and support product growth.
- Talent Hired: Guillermo Tobón, Front-End Developer from Colombia.
- Results: Leasity improved its software and user experience, growing from an initial goal of managing 1,000 properties to more than 10,000 managed properties in two and a half years. The company also advanced its regional expansion into Colombia.
Introduction
The real estate industry is rapidly digitalizing, with brokers, property managers, and real estate companies using technology to automate processes and improve experiences for landlords and tenants.
In this context, Leasity has become a Chilean technology partner for the real estate sector. Its property management software automates rental contracts, payments, transfers, receipts, tenant documentation, renewals, terminations, and other key workflows.
By combining technology with real estate expertise, Leasity helps industry players operate more efficiently and deliver greater value. To keep scaling, however, the company needed specialized IT talent capable of improving its product, supporting growth, and adapting to its culture. That is where Interfell became a strategic partner.
The Objective
Leasity’s main objective was to digitalize the real estate sector and become a leading technology partner for industry players.
To achieve this, the company needed to strengthen its property management software, automate key processes, and support growth at scale. While its initial goal was to manage 1,000 properties, Leasity’s vision quickly expanded toward helping more real estate professionals across Latin America, including Colombia.
To support this growth, Leasity needed reliable IT talent capable of contributing directly to the evolution of its platform.
The Challenges
To execute its ambitious real estate software project, Leasity needed to overcome several key challenges in an increasingly competitive tech talent market:
- Building a qualified front-end development team in record time despite high demand
- Ensuring new hires not only had the required technical skills but also aligned with Leasity’s company culture
- Finding reliable partners to improve recruitment and selection processes
- Driving digital transformation among real estate brokers in Chile and expanding into Colombia
The Solution
After understanding Leasity’s needs, Interfell identified remote staffing as the right solution to support its hiring goals.
Interfell helped Leasity find IT talent with the right mix of technical expertise, remote work experience, and cultural fit. This allowed the company to strengthen its front-end development capabilities, access qualified talent beyond its local market, and build a more intercultural team.
With Interfell as a strategic partner, Leasity was able to focus on scaling its platform while improving its recruitment process and preparing for regional growth across Latin America.
You can also check out LITERMI’s success story: thanks to Interfell, they managed to cut their hiring and onboarding times by 50%
Key Voices from the Partnership
Jerónimo Sánchez, Co-Founder & CEO of Leasity
“We partnered with Interfell because we knew we needed their support and experience to effectively recruit high-quality IT talent with the right cultural fit. We are very satisfied with both the talent hired and how our vacancy was filled.”
Jerónimo also highlighted the importance of learning from other startup stories and recommended Zero to One by Peter Thiel and The Upstarts by Brad Stone, a book about the growth of Uber and Airbnb.
Ámbar Araneda, Communications Manager at Leasity
“Culture is fundamental in any startup. Being able to work with talent from another country who adapts well to our culture—and enriches it with their own experiences—is essential.”
She also emphasized that the partnership with Interfell helped Leasity build an intercultural team and recognize that many real estate market challenges are shared across borders.
“Through shared knowledge, we realized that we can go far beyond our borders.”
Marina Yates, Account Manager at Interfell
“The partnership between Interfell and Leasity is completely transparent. Both the company and the talent are clearly satisfied. We wish them continued success in achieving all their goals.”
Guillermo Tobón, Front-End Developer at Leasity
“One of the most interesting things about working at Leasity is collaborating with outstanding professionals from across Latin America. Sharing cultures and finding common ground is something I truly enjoy.”
“I feel very comfortable working with both Interfell and Leasity. The ongoing support from the right professionals and the continuous improvement mindset make a huge difference.”
The Results
The hiring of Guillermo Tobón, a Front-End Developer from Colombia, and his continued contribution for over a year have significantly enhanced Leasity’s software.
This improvement has positively impacted user experience and enabled exponential growth—from managing an initial goal of 1,000 properties to over 10,000 properties in just two and a half years.
With a more robust platform, Leasity is now expanding its services into Colombia, helping more real estate agents embrace digital transformation—powered by the IT talent driving this vision forward.
Conclusion
Leasity’s success story shows how the right remote talent strategy can help technology companies strengthen their products and accelerate growth.
Through its partnership with Interfell, Leasity hired qualified IT talent with the technical skills and cultural fit needed to improve its real estate software, enhance user experience, and scale from 1,000 to more than 10,000 managed properties in just two and a half years.
As the company expands into Colombia and other Latin American markets, this case highlights the value of remote staffing as a strategic growth tool for PropTech companies.
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FAQs
1. What is Leasity?
Leasity is a Chilean technology platform that helps digitalize property management processes through software designed for rental administration, contract management, payments, and automation.
2. What challenge did Leasity face before working with Interfell?
Leasity needed to hire qualified IT talent quickly in a competitive market while ensuring that candidates had both the technical skills and cultural fit required for the company.
3. How did Interfell support Leasity?
Interfell helped Leasity access remote IT talent, improve its recruitment process, and hire professionals capable of contributing to the growth and improvement of its software platform.
4. What type of talent did Leasity hire through Interfell?
Leasity hired remote IT talent, including Guillermo Tobón, a Front-End Developer from Colombia who contributed to improving the company’s software and user experience.
5. What results did Leasity achieve?
Leasity grew from an initial goal of managing 1,000 properties to more than 10,000 managed properties in two and a half years.
6. Why was cultural fit important for Leasity?
As a startup, Leasity needed professionals who could adapt to its internal culture, collaborate effectively with the team, and contribute positively to an intercultural work environment.
7. Why is remote IT talent valuable for PropTech companies?
Remote IT talent allows PropTech companies to access specialized developers, scale faster, improve software products, and expand into new markets without being limited by local hiring constraints.
Quick Glossary
- PropTech: Technology used to improve and digitalize real estate processes.
- Remote IT Talent: Tech professionals who work remotely from different locations.
- Remote Staffing: A hiring model for finding and managing remote professionals.
- Property Management Software: A platform for managing rentals, payments, tenant data, and contracts.
- Digital Transformation: The use of technology to improve business operations and customer experience.
- Front-End Developer: A developer focused on the user-facing side of a digital product.
- Cultural Fit: Alignment between a professional’s work style and a company’s culture.