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Case Overview
- Company: AWTO
- Headquarters: Santiago, Chile
- Partner: Interfell
- Industry: Mobility / Carsharing / Transportation
- Objective: Consolidate a scalable digital platform and expand across South America
- Key Challenge: Building a reliable, specialized remote development team after unsuccessful offshore experiences
- Solution: End-to-end remote recruitment, hiring, and talent management
- Results: Platform consolidation, in-house development capabilities, and expansion into Argentina.
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Introduction
AWTO, a Chile-based vehicle rental company, set out to consolidate its digital carsharing platform and position itself as a market leader in South America. With operations across multiple locations and a diverse fleet ranging from motorcycles to trucks, the company needed a scalable and efficient technological foundation to support its growth.
However, previous outsourcing efforts with offshore teams in India presented challenges, including time zone differences, communication barriers, and cultural misalignment. These issues limited progress in development and made it difficult to achieve the desired results.
By partnering with Interfell, AWTO was able to build a high-performing remote tech team with specialized expertise. This collaboration enabled faster development, the creation of in-house software solutions, and the successful expansion into Argentina—ultimately strengthening AWTO’s position as one of the leading carsharing platforms in South America.
The Objective
AWTO's primary goal was to:
- Scale its carsharing platform efficiently
- Build internal development capabilities
- Expand into new markets like Argentina
- Maintain cost efficiency while improving quality
The Challenge
AWTO faced several critical challenges:
- Building a remote team with highly specialized technical skills
- Regaining trust in remote talent after previous negative experiences
- Scaling operations into new markets
- Developing proprietary software, mobile applications, and GPS tracking systems
- Balancing cost efficiency with high-quality talent
Without addressing these issues, AWTO risked slowing down product development and losing competitiveness in a rapidly evolving mobility market.
The Solution
Interfell delivered a comprehensive remote staffing solution that enabled AWTO to scale efficiently and sustainably.
Key Actions
- Identified and recruited specialized developers aligned with AWTO’s technical needs
- Built a high-performing remote team integrated with internal stakeholders
- Strengthened communication between leadership, project management, and developers
- Provided continuous support and follow-up to ensure consistent progress
- Optimized operational costs through strategic remote hiring
This approach allowed AWTO to transition from fragmented outsourcing to a cohesive, high-performance development structure.
Key Stakeholders
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Sebastián Breit, CTO at AWTO
“Interfell supported us at a critical stage of our startup when we needed highly specialized development talent.”
“Thanks to their speed, we onboarded professionals from multiple countries, developed in-house solutions, and became the largest carsharing service in South America.”
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Geraldine Tovitto, Business Manager at Interfell
“Initially, AWTO was hesitant about remote work, but we helped transform that perception.”
“The success of the first hires led to further remote recruitment, enabling AWTO to scale and expand into Argentina.”
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Leonardo Varela, IT Recruiter at Interfell
“It was highly rewarding to recruit talent for AWTO. The professionals we placed exceeded expectations and contributed directly to project success.” -
Fernando Díaz, Developer at AWTO
“I completed the AWTO application project that previous teams could not deliver.”
“Remote work improved both my professional growth and quality of life.”
Results
Business Impact
- Successful development and consolidation of AWTO’s digital carsharing platform
- Expansion into Argentina and new markets
- Stronger competitive positioning in South America
Technical Impact
- Development of proprietary software and mobile applications
- Implementation of GPS tracking systems for fleet management
- Establishment of in-house development capabilities
Organizational Impact
- Shift in mindset toward remote talent as a strategic advantage
- Improved efficiency and collaboration across distributed teams
- Reduced operational costs with higher ROI on talent
How to Scale a Carsharing Platform with Remote Talent
- Identify key technical gaps in your platform
- Hire specialized remote developers aligned with your stack
- Prioritize nearshore talent for time zone alignment
- Integrate remote teams with internal workflows
- Continuously optimize communication and delivery processes
In Short
AWTO's faster development, lower costs, and scalable growth were enhanced thanks to Interfell
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FAQs
1. Why did AWTO switch from offshore to remote talent?
Because time zone differences, communication issues, and cultural gaps were impacting results.
2. What role did Interfell play?
Interfell handled recruitment, hiring, and ongoing management of remote talent.
3. What roles were hired?
Primarily software developers specialized in Java, Spring frameworks, and mobile development.
4. How did remote hiring impact costs?
It reduced operational expenses while improving productivity and output quality.
5. What technologies were developed?
Proprietary platforms, mobile applications, and GPS tracking systems.
6. What was the main business outcome?
Platform consolidation and successful expansion into Argentina.
7. Is remote talent scalable for startups?
Yes—when managed strategically, it enables faster growth and access to global expertise.
Glossary
- Carsharing: A service that allows users to rent vehicles for short periods via digital platforms
- Remote Talent: Professionals working from different geographic locations
- Nearshoring: Hiring talent from nearby countries with similar time zones
- Offshoring: Outsourcing to distant countries, often with major time differences
- Proprietary Software: Custom-built software owned by a company
- GPS Tracking: Technology used to monitor vehicle location in real time