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Case Overview
- Company: Animal Business Group (ABG)
- Headquarters: Europe
- Partner: Interfell
- Industry: eCommerce & Tax Consulting
- Engagement Model: Remote First Staffing
- Talent Hired: 12 professionals across LATAM
- Main Objective: Scale operations with high-performing remote talent while reducing complexity and turnover
- Key Challenge: Convincing leadership to adopt a Remote First model and build a distributed team in Latin America
- Solution: End-to-end remote staffing, onboarding, talent management, and multi-country payroll support
- Results: 25% increase in client base, 800% increase in profitability, reduced turnover, and smoother cross-border operations
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Introduction
In July of that year, Interfell signed a staffing services agreement with the European organization Animal Business Group (ABG), aligned with its Remote First approach.
Animal Business Group is a business holding focused on eCommerce and tax consulting, operating through two main ventures: eBullTech and Grizzly Tax Advisor.
- eBullTech specializes in the online sale of digital products and electronic gadgets.
- Grizzly Tax Advisor provides affordable tax services to companies seeking to relocate to Estonia, one of Europe’s most attractive corporate tax environments.
This agreement represented an important challenge for Interfell, particularly because ABG’s CEO initially had doubts about adopting a Remote First model powered by Latin American talent. Over time, that model proved to be more competitive, flexible, and efficient than other international hiring alternatives.
Objective
Support the rapid growth of eBullTech and Grizzly Tax Advisor by building a high-performing remote team that could scale operations in eCommerce and tax consulting without increasing internal complexity.
The Challenge: Scaling with the Right Talent
ABG faced a common but critical question:
How can a growing company scale quickly without sacrificing talent quality or creating operational friction?
Its main challenges included:
- Recruiting qualified professionals for multiple business-critical roles
- Managing remote teams efficiently across countries
- Handling payroll and contracts in different LATAM markets
- Reducing turnover and improving retention
- Ensuring smooth onboarding and fast integration
In addition, leadership was initially skeptical about hiring under a Remote First model with LATAM talent instead of relying on more traditional hiring markets.
The Solution: Remote First Staffing with LATAM Talent
Interfell designed and implemented a customized remote staffing solution tailored to ABG’s growth goals.
1. Strategic Talent Acquisition
Interfell hired 12 professionals across Latin America for key business areas such as:
- Sales and business development
- Marketing and content
- HR and operations
Roles included:
- Business Consultant
- Sales Representative
- Virtual Assistant
- Designers
- SEO Writer
- Translator
- Paralegal
- Head of HR
2. End-to-End Onboarding
Interfell led the onboarding process to ensure:
- Fast integration into the company
- Alignment with team culture and business objectives
- Rapid time-to-productivity
3. Ongoing Talent Management
The support did not stop after hiring. Interfell also provided:
- Continuous follow-up
- Performance monitoring
- HR consulting
- Operational and legal guidance
4. Multi-Country Payroll Management
Interfell managed payroll across LATAM, helping ABG maintain operational efficiency and smoother administrative processes while supporting a distributed team.
Implementation: From Hiring to Integration
The project followed a structured process:
- Talent sourcing and vetting across LATAM
- Role matching and recruitment
- Onboarding and cultural alignment
- Ongoing management and support
This allowed ABG to remain focused on business growth while Interfell handled the people operations behind the expansion.
Key Voices: The People Behind the Success
Adrian Cures, CEO of ABG
“Interfell helped us find talent we didn’t have before. This has allowed us to grow, increase revenue, and reduce turnover. They also provided trust, excellent service, and practical problem-solving.”
Andrea Pérez, Chief Business Officer at Interfell
“ABG approached us with a clear goal: to grow by building a remote team in Latin America. We successfully hired 12 professionals and continue supporting their management.”
Florisbell Chopite, Head of HR at ABG
“From day one, I felt motivated and happy. Interfell played a fundamental role, providing exceptional support throughout the entire process.”
Bárbara Juárez, Account Manager at Interfell
“ABG is a visionary company that embraces technological acceleration. They create growth opportunities for their team, and we love being part of that journey.”
Results: Measurable Business Impact
The outcomes were both immediate and long-term:
- 800% increase in profitability
- 25% increase in client base, driven by a key sales hire
- Smoother payroll and contract management across LATAM
- Reduced turnover
- Successful adoption of a scalable Remote First strategy
These results show that a well-executed remote hiring strategy can directly improve business performance.
Why LATAM Talent Was Key
Hiring in Latin America gave ABG several strategic advantages:
- Access to highly skilled professionals across multiple disciplines
- Strong cultural alignment with Western companies
- Time zone compatibility with Europe and the US
- Cost-efficiency without compromising quality
This made LATAM talent a growth lever, not just a cost-saving alternative.
Conclusion: A Scalable Growth Model
ABG’s success demonstrates that Remote First is not just a trend, but a scalable business strategy.
By partnering with Interfell, ABG was able to:
- Build a high-performing remote team
- Reduce operational friction
- Scale more sustainably across markets
For companies looking to grow internationally, this case offers a clear lesson:
The right talent strategy can unlock measurable, exponential growth.
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FAQs
1. What services did Interfell provide to ABG?
End-to-end staffing, including recruitment, onboarding, HR consulting, and payroll management.
2. Why did ABG choose a Remote First model?
To access high-quality, cost-effective talent in Latin America and scale faster.
3. What roles were filled?
Marketing, Sales, and HR roles, including designers, writers, consultants, and managers.
4. How many professionals were hired?
A total of 12 remote professionals.
5. What were the main results?
800% profitability growth, 25% increase in clients, and reduced turnover.
6. How did Interfell support onboarding?
By leading structured onboarding processes and ensuring smooth integration into the company.
7. What makes LATAM talent attractive?
Strong technical skills, cultural alignment, cost efficiency, and time zone compatibility.
Quick Glossary
- Remote First: A work model where remote work is the default, not the exception
- Staffing: The process of recruiting and managing talent for companies
- Onboarding: Integrating new hires into a company’s culture and processes
- Payroll: Managing employee compensation across different regions
- eCommerce: Buying and selling products online
- LATAM Talent: Skilled professionals based in Latin America
- Turnover Rate: The rate at which employees leave a company